My Mother Pieced Quilts Essay Example For Students

My Mother Pieced Quilts Essay Various threads are needed to form one unique quilt. Similarly, a mother quilts together the best and diverse threads of life to form one unique identity in which a child lives with forever. In the poem My Mother Pieced Quilts by Teresa Palomo Acosta, the mother chooses the different aspects of the quilt, forms those aspects to make one quilt, and releases that one quilt on which it lives. In the beginning, the mother must choose the best treads to form the quilt. This this poem includes a barrage of elements and figurative language. Teresa Acosta brings the most obvious element throughout the poem. It is that of symbolism, life of the family. She achieved this through going from talking about the quilts as covers to achieving a rhetorical shift from these weapons to her interpretation of them, giving life to the inanimate quilt. The author also uses an abundant amount of metaphors. Quilts are October ripened canvases signifies that the quilts are being compared to paintings. The poet is saying that the quilt is a painting that the quilter has constructed by piecing together parts of his/her life experiences into this one design, illustrating a variety of, length-of-life experiences on the one quilt, like a complex canvas might do with a painting. Second, the author compares the artistic process to a natural one- ripening. Making a quilt is a slow, methodical process. In this regard, the quilter is being compared to nature- specifically to the force of nature that provides sustenance (ripening is what makes food edible). The quilter is providing protection by creating a blanket that will keep loved ones warm. The quilter is like mother nature because it is in association with the harvest, a time of plenty works to connect the concept bounty with the quilt. Just as food is harvested in the fall and often stored for a long winter, the quilt is provided by the quilter (in this metaphor) in fall, and will keep whoever its made for warm in the winter. Also, one should consider the syntax used in the poem. My Mother Pieced Quilts is written in free verse, its line lengths ranging widely from one to fifteen words, depending on the mood or subject matter expressed. Unlike that of formal verse, which has a set number of beats per line or an interlocking rhyme scheme, this poems shape varies according to its changing content and emotion. In places where Acosta is describing a very specific detail, or expressing how carefully her mother stitched, she uses short lines sometimes one word each in order to help slow down the action and reflect the mood of the scene. The poem also lacks any formal punctuation. The reader doesnt have to pause for any periods or commas, which helps emphasize and remind the reader of the mothers continuous and uninterrupted stitching. Sewn hard in line 53 shows that the mother is conceivably frustrated at the fact that she is left home with the kids. Sewing could possibly be thought to be a venting process. Also, one can perceive that she wants to tug hard at the quilt so that it can be able to withstand normal wear and tear. One can now say that the poet successfully achieves the goal of providing the reader with ample evidence as to what this poem is about. The central message, the quilt holds all the events of the family life over 25 years together regardless of strife, is conveyed throughout the poem. The details allow the reader to actually feel like they are there to see everything going on. It also shows how the child in the poem holds on to every little thought and seeing. My Mother Pieced Quilts is a great poem.

French Expressions Using Prendre - to Take

French Expressions Using Prendre - to Take The irregular French verb prendre means to take and is also used in many idiomatic expressions. This  flexible irregular French -re verb  has a specific way to use it. Watch out for the Sexual Meaning of Prendre We hope not to offend anybody here but it’s a mistake we often hear and that can be quite embarrassing in French. Prendre used with a person has a sexual meaning, just like take has in English.So, do say:Il m’a emmenà ©e au cinà ©ma he took me to the theaterIl est passà © me prendre midi He picked me up at noonbut don’t sayIl m’a prise dans sa voiture - he took me in his car - which definitely has another meaning in French. You need amener/emmener here. Say Prendre Une Dcision (Not Faire) We say to take a decision, we don’t use make (faire). It’s a mistake you’ll also hear French people make in English.Ce n’est pas toujours facile de prendre une dà ©cision.It’s not always easy to make a decision. Expressions With Prendre Etre prisTo be tied up/busyJe ne peux pas venir samedi, je suis dà ©j prise.I can’t come on Saturday, I already have plans. Passer prendre quelquunTo go pick someone upTu peux passer me prendre vers midi ?Can you come get me around noon? Prendre gauche/droiteTo turn left/rightAprà ¨s le feu, tu prends droite.After the signal, take a right. Prendre un pot/ un verre (informal)To have a drinkTu veux prendre un pot samedi soir?Would you like to have a drink Saturday night? Prendre lairTo get a breath of fresh air/take a strollJ’aime bien prendre l’air vers sept heures.I enjoy going for a stroll around 7 PM. Prendre bien la choseto take something wellQuand il m’a dit qu’il ne viendrait pas, je l’ai trà ¨s mal pris.When he told me he wouldn’t come, I didn’t take it well. Prendre leauto leak; to founderMon sac à ©tanche prend l’eau.My waterproof bag leaks. Prendre feuTo catch fireAprà ¨s l’accident, la voiture a pris feu.After the accident, the car caught on fire. Prendre fin (formal)To come to an endLe film prend fin.The movie is coming to an end. Prendre froidTo catch a coldTu devrais mettre un pull, tu vas prendre froid.You should put a sweater on, you’re going to catch a cold. Prendre garde (formal)To be careful, watch outAttention ! Prenez garde vous !Careful ! Be cautious ! Prendre goà »t quelquun/ quelque chose (formal)To take a liking to someone / somethingFinalement, j’aime bien jouer au tennis. J’ai mis le temps, mais j’y ai pris goà »t.At the end, I like playing tennis. It took me some time but it grew onto me. Prendre la mer (very old fashion)To set sail, to put out to seaLe bateau a pris la mer en juin.The boat set sail in June. Prendre au pied de la lettreTo take literallyNe prends pas tout au pied de la lettre !Don’t take everything so literally. Prendre du poidsTo gain weight Noà «l, je prends toujours du poids.At Christmas time, I always gain weight. Prendre quelquun la main dans le sacto catch someone red-handedJ’ai pris mon fils la main dans le sac.I caught my son red-handed. Prendre rendez-vous avecTo make an appointment withJe voudrais prendre rendez-vous avec le directeur.I’d like to make an appointment with the director. Prendre sa retraiteTo retire (from work)Il va prendre sa retraite l’annà ©e prochaine.He is going to retire next year. Prendre ses jambes son couto run offQuand la police est arrivà ©e, le voleur a pris ses jambes son cou.When the police arrived, the thief ran away. Prendre son courage deux mainsto get up ones courageJ’ai pris mon courage deux mains et je lui ai tout dit.I gathered up my courage and told her everything. Quest-ce qui ta pris ?Whats gotten into you?Pourquoi tu as pleurà © soudainement ? Qu’est-ce qui t’a pris ?Why did you suddenly cried? What’s gotten into you? Se prendre (pour)to consider oneself (as)Mais, elle se prend pour qui cette fille?but, who does she think she is, that girl? Sen prendre quelquunto pick on someone, lay into someone (could be physical, mental, light or serious)Quand il est en colà ¨re, il s’en prend toujours sa femme.When he is angry, he always picks at his wife. Sy prendreto go about doing somethingComment tu t’y prends pour ne jamais te faire prendre ?How do you go about it to never get caught? Sy prendre comme un piedto have a wrong way to do something, to do a poor job.Ce n’est pas comme à §a qu’on dà ©coupe un poulet. Tu t’y prends comme un pied.That’s not the way to cut a chicken. You’re doing a very poor job.

Gideon Mantell - Profile of the Famous Paleontologist

Gideon Mantell - Profile of the Famous Paleontologist Name: Gideon Mantell Born/Died: 1790-1852 Nationality: British Dinosaurs Named: Iguanodon, Hylaeosaurus About Gideon Mantell Trained as an obstetrician, Gideon Mantell was inspired to hunt for fossils by the example of Mary Anning (who unearthed the remains of an ichthyosaur in 1811, on the English coast). In 1822, Mantell (or his wife; the details are murky on this point) discovered strange, giant teeth in the county of Sussex. Intrigued, Mantell showed the teeth to various authorities, one of whom, Georges Cuvier, initially dismissed them as belonging to a rhinoceros. Shortly thereafter, it was established beyond any dispute that the teeth were left by an ancient reptile, which Gideon named Iguanodonthe first example in history of a dinosaur fossil being discovered, analyzed, and assigned a specific genus. Although hes best known for Iguanodon (which he initially wanted to name Iguanasaurus), Mantell specialized in Englands late Cretaceous fossil deposits, which yielded the remains of numerous (non-dinosaur) animals and plants. In fact, one of his limited-edition books, The Geology of Sussex, received a terse bit of fan mail from none other thank King George IV: His majesty is pleased to command that his name should be placed at the head of the subscription list for four copies. Sadly for Mantell, after his discovery of Iguanodon, the rest of his life was anticlimactic: in 1838, he was forced by poverty to sell his fossil collection to the British Museum, and after a long illness he committed suicide in 1852. Weirdly, one of Mantells paleontological rivals, Richard Owen, got hold of Mantells pickled spine after his death and displayed it in his museum! (Owenthe coiner of the word dinosaur who never gave Mantell the credit he deservedis also believed to have written an anonymous, damning obituary of Mantell after the latters death, which didnt prevent a future paleontologist from naming a genus in his honor, Mantellisaurus.)

Forensics with UNIX. Prepaid Cell Phones Essay Example | Topics and Well Written Essays - 750 words

Forensics with UNIX. Prepaid Cell Phones - Essay Example One of the most common differences between the UNIX system and Microsoft Windows is the security characteristics in the system design. In most cases, organizations can be drawn into computer investigations even without their will. However, most digital investigations that involve the computer are not successful because of the mistakes that are made in an early stage. One of the most common predicaments is the destruction, compromising and ignoring of digital evidence. This can create a serious crisis within the victim organization (Perrin 2010). Therefore, this crisis is supposed to be managed appropriately in order to ensure a successful digital investigation. The executive individuals in a corporation are supposed to have the capability of devising a corporate plan in the organization. This corporate plan should cover various risks including management structures, resourcing, core procedures, risk analysis and management aims. According to this information, UNIX is a user-friendly system in digital investigation as compared to Microsoft Windows (Sommer 2012). The main difference in the design and the security level of Microsoft Windows and UNIX illustrates one of the crucial and distinct. As stated above, this difference is based on the philosophy of the security level in the design of the operating systems. ... Lastly, the evidence must also satisfy the conditions that are set up by the legal tests of acceptability performed on the systems. UNIX has become one of the well known system targets that have attracted digital investigation. References Perrin, C 2010, UNIX vs. Microsoft Windows: How system designs reflect security philosophy, viewed 4 Oct 2012, http://www.techrepublic.com/blog/security/unix-vs-microsoft-windows-how-system-designs-reflect-security-philosophy/4627 Sommer, P 2012, Digital evidence, digital investigations and E-disclosure: A guide to forensic readiness for organizations, security advisers and lawyers, viewed 4 Oct 2012, http://www.iaac.org.uk/_media/DigitalInvestigations2012.pdf Week 5 DQ2: prepaid cell phones Recent research proves that the cellular phones have become exceedingly valuable for the human beings. This device can be used by all age groups to assist them with their life styles. The mobile phones have also topped the chart in social interaction. A prepaid cell phone is defined as a mobile phone which uses credit that has already been purchased in advance for the use of the mobile services (Virgin Mobile 2012). In this case, the purchased credit caters for all the mobile phone services that are accessed by the handler of the phone. The users usually top up their credit through several techniques depending of the payment mechanisms. In the contemporary world, the prepaid cell phones are slowly evolving to a social event. This is because the device can be used for several purposes (Barit 2012). It is quite clear that the prepaid phones have a lower cost since; it is easier to control spending. However, the prepaid customers sometimes pay more for the mobile services depending on what they do with their phones.

Devising Safety Plans Assignment Example | Topics and Well Written Essays - 1000 words

Devising Safety Plans - Assignment Example Last week, he punched her in the ribs a couple of times, resulting in bruising, which she revealed to you.She fears for her safety, though she is not yet ready to move out or leave him. The situation presented in the case is slightly complex and tricky to any counselor. Refusal or unwillingness by Jeannine to leave Robert despite series of abuse creates a serious uphill in the designing of an effective safety plan. However, it is still the responsibility of a counselor to design a workable safety plan to protect the abused client (APA). In that line, safety plan for Jeannine can begin with assessment of the situation and concerns of the client, that have to covering the extent and magnitude of the past abuses and resolutions. The next step is to persuade Jeannine to leave home with counselor providing the alternative home while assuring the client about returning to Robert after some times of treatment (Joiner et al., 2009). The reason for devising the above safety plan relates to the fact that the client’s life is in danger and must be away from the abuser. Assuring the client about returning home is to create a give-take situation to address the unwillingness to leave Robert and still achieve safety. An alternative safety plan would involve reporting to police to initiate arrest and lead to incarceration of the abuser (Jaffe & Diamond, 2011). This cannot work well in the situation considering the seemingly close attachment of the abused to the abuser that can escalate or worsen crisis experienced by the client. Scenario 2: Maria states she met Justin at a party a couple months ago. They have gone out a few times. Justin has never been to Marias house but she has been to his apartment; client states she usually meets him at a restaurant or club. Their relationship had advanced somewhat physically, but never to a sexual culmination. Imagine

Impact Magnum Has Had On Photography Photography Essay

Impact Magnum Has Had On Photography Photography Essay Magnum Agency was created in the 1947 just after Second World War .Agency was formed by photographers themselves Henri Cartier Bresson, Robert Capa, George Rodger and David Chim Seymour. They created Magnum to show their independence as photographers but also as a people who highlighted not only what was seen but the way one sees it. After the destruction to the world as a consequence of the War they were scared but full of believes that the world survived and that is still more to be explored out there (Magnum in motion website). Furthermore the history of documentary photography show us the most accurate records of events that we have in the past and the documentary photography was used to capture almost everything such as terrorism and war, world events right to documenting peoples lives. Early stage of documentary photography focused on urban settings, industry and often artist used photography as a tool for social reform. For example Walker Evans and Dorothea Lange created images for Farm Security Administration (FSA) who documented workers and their lives in America and also how the depression had an impact on them. Lewis Hine exposed horrors of child labour, homelessness and immorality. These photographs helped to pass the Child Labour Law in America. In addition a lot of images produced during World War II were captured by Magnum photographers. Magnum ability of storytelling and to work in series drew a line between documentary photography and photojournalism. Often attached with a moral position on th e artist who belief to show the viewer the best understanding of his subjects live. Altogether this kind of photo essay or series of images are more powerful to conveying the message then the single image. Sebastiao Salgado probably the best documentary photographer joined Magnum agency in 1994 creating artistic meaningful documents of cultures, world issues and places that would be better remember before human take their action. Salgado has earned his high reputation from his black and white photographs of places and people from all over the world. His work is about showing the world the war effects, poverty, disease and famine. His work was evidence what was happening on our planet. However the Martin Parr photographs strongly contrasts from work of Salgado. Parr humorous images document contemporary society, for example the image of the tourist in Mexico show us a woman in pink shirt taking a picture of something that we cannot see. Martin Parr takes the over dressed tourist one step up. The woman is a contemporary simple person who aimed her camera the wrong way. Ancient pyramid full of cultural and historical significance becomes an excuse just to be there. Parr demonstrate lack t o cultural values and intellectual pursuits. Also he contrasts form, colour and scale of the woman on the washout stone pyramid to depict society little interests and intellectual curiosity. In 1938 the British magazine Picture Post announced Robert Capa the greatest war photographer in the world, mostly based on his photojournalistic work in the Spanish Civil War and on the war in China. Capas photography is all about being there, close, telling a story about events he witnessed. It was him who made blurred, visceral images of the D-Day invasion that became its symbols. (Magnum Stories, p.67-73). On the other hand Henri Crtier Bresson had a different point of view ,interested in finding a visual agreement that he later called the organic coordination of the elements seeing by the eye'(In Our Time: The World as Seen by Magnum Photographers).His photographs mostly emphasized the complexity of whole piece seeing itself and often avoiding a narrative. Furthermore he was creating a broad essay concerned with a countrys past and present during a period of rapid social change. Also he was fascinated by Gandhi and India. Bresson written notes about Gandhi dead and they reveal a narrative writer, eloquently involved with negotiating the issues of Indias society and history. Even though he was denying his interest in the formulas of photojournalism Bresson was nevertheless engaged with what the photo story involved (Magnum Stories, p.74-75). Today people love snapshots in USA alone we take 7 billion images a year but it is a sad fact that in most of them people are photographing each other. In a way we submit to anonymity for example names of builders of Notre Dame or the Cologne Dom were lost in that age of faith. However the 21th century is exact opposite because we are possessed by overweening sense of self. Every moment is captured and posted in albums, every wedding are choreographed and videotaped for future generations. Another rising distinction between a picnic shoot and a great photograph is not subtle. You can look at the image and stay passive while art photograph engages you and force your instincts to participate. Photographers often deal with harsh, ironical material thats why sometimes their scepticism is shown in their work. Nevertheless we were and we will be enriched by their vision, by the strength of the world that they stalked, searching for decisive moments. Some photographers adapted techniques fr om great Magnum artists and using them today. Although documentary photography today does not trying to improve the situation of people or help resolve problems is just trying to get best shot and it is nothing else behind while 60 years ago it was life changing profession. Today photojournalists barely are present at the events they cover. The function changed from realism to consequence. Also what we seeing today for example in war photography is meant to show us the impact of war not its devices. I would point out that days of war photographer are long gone because nowadays photojournalists are fulfil with their own imagination of telling a story for less than a large conflict or issues. Images move from one category to another over period of time for example press photography of crime in the 1940s has moved to the art books and museum, as also Dorothea Langes documentary photographs of migrants in depression era and Robert Capa war images. Therefore all that definitions are just the schematic and act as a help for descriptions. I believe that documentary photography emphasizes in depth ongoing story on the long term basis. Documentary projects often lasts for years and focus on social issues rather than news. Again documentary is mostly assumed to be subjective because photographer has a point of view on what he is about to photograph. Not only had that it also believed to be honest reporting from witnessed event. As Henri Cartier Bresson said as far as I am concerned, taking photographs is a means of understanding which cannot be separated from each other means of visual expression. It is a way of shouting, of freeing oneself, not of proving or asserting ones own o riginality. It is a way of life (Masters of Photography Aperture, p.8). Other, art photography is more about creating and expressing personal points of view which is done to be sold or hang in galleries. Nevertheless some of its art may deal with issues but they are usually already covered by photojournalism and documentary, such as famine and war. At the end of the day of course all photography is an interpretation of what is in front of the lens. Summarising, for todays generation of young photographers there is much more complex awareness to what is or is not possible to explain. Today, if you pictures arent good enough you might be too close then not close enough, as Capa said (Time article, 2002). All those years Magnum promoted abstracted generalized narratives about human condition and their photographs often aim to the almost iconic status to represent themes about humanity. Magnum and its members had a political impact; they were interested how they can use their cameras to examine political and social issues. They showed examples of suffering and human dignity, brutality of war and photographer braveness in witnessing. This raises an important thought of what can be learn from images is still important and Susan Sontag wrote in her essays that The knowledge gained through still photograph will be some kind of sentimentalism, knowledge at bargain prices a semblance of knowledge and wisdom(On Photography,p.23-24). Today we are still learning how world changed since Capa found Magnum. From its beginnings which truly marked the advent of photojournalism legendary figures like Bresson and Capa aimed to record the truest and most essential stories, moods of our time. The drama of war and despair in Eastern Europe, the wounded and the dead in brush fire wars around the world. Finally, the greatest change over taking stills images is an introduction to computer technology which allows to generate imagery that appears to be as realistic as photograph, without using a camera.

Persuasive Advertising Essay

Advertising plays an important role in our diverse, media-saturated world. It surrounds our everyday lives. It is in everything we do, whether we are looking for a number in the phone directory, taking a ride down a road, or watching TV. According to Jamie Beckett’s article in San Francisco Chronicle, â€Å"The average U. S. adult is bombarded by 255 advertisements every day–100 on TV, 60 in magazines, 50 on the radio, and 45 in newspapers† (Beckett). More recently, Advertising Age estimated that the average American sees, hears, or reads more than 5,000 persuasive ads a day, which means that there is almost nowhere we can avoid their presence. Today, ad agencies spend more than $300 billion in the United States and $500 billion worldwide on advertising. Therefore, we can acknowledge that advertising is created in a results-oriented perspective that will increase companies’ and organizations’ profits in the forms of purchases, donations, votes, joinings, etc. This perspective can be achieved by using manipulative and persuasive techniques in advertising that would get people’s attention. These messages appear in many formats–print and electronic, verbal and visual, logical and emotional. As Stuart Hirschberg wrote in his essay â€Å"The Rhetoric of Advertising†, â€Å"The most common manipulative techniques are designed to make consumers want to consume to satisfy deep-seated human drives. In purchasing a certain product, we are offered to create ourselves, our personality, and our relationships through consumption† (Hirschberg 229). Thus, we all become the targets of this form of persuasion that uses pathos, positive images, and/or deceptive language to influence our needs, interests, and decisions. The ad from Martha Stewart Living magazine shows its readers a new Honda CR-V automobile. Also, the company at the same time introduces its new campaign called the â€Å"Leap List† to the magazine’s primary audience that mostly consists of women ages 25 to 45. This campaign encourages people to make a list of the desired things they want to accomplish before the major event happens in their lives, such as the birth of their children. As we see, the ad is mostly aimed at younger consumers of the magazine who are looking for a better appearance of the car and new opportunities in their lives. The company offers to achieve these things with its new CR-V automobiles by using some of the aforementioned influential techniques, such as pathos, visual arts, deceptive claims, and weasel words in order to get viewers’ attention, establish credibility and trust, stimulate desires for the product, and the most important, motivate the audience to buy it. Pathos is the most powerful and effective tool in advertising. As stated by Hirschberg, â€Å"The emotional appeals in ads function exactly the way assumptions about value do in the written arguments. They supply the unstated major premise that supplies a rationale to persuade an audience that a particular product will meet one or another of several different kinds of needs† (Hirschberg 229). Due to the fact that human beings are initially emotional creatures who are more likely to be persuaded by emotions and feelings, and then rational by thinking and reacting, advertisers use both positive and negative emotional appeals to force and influence our minds. One of the ubiquitous emotional appeals in advertising is the use of the â€Å"you† word, which is supposed to address the message to each individual. In its ad, Honda uses the â€Å"you† word five times by making the ad more personalized and stressing consumers’ personal benefits from purchasing the company’s new car. In my opinion, Honda evokes positive as well as negative emotional appeals in its ad. There is an orange, bold title in the ad that says Before I have kids I want to and then there is an illustrated list of ten goals. It includes flying a plane, rock climbing, skyaking, sailing, running a marathon, learning to scuba, mountain-cycling, learning to pick the banjo, marching in a Mardi Gras parade, and taking up archery. As the viewer, I can say that this list catches my eyes because the goals in the ad are interesting and they make me feel enthusiastic and excited. In my opinion, Honda demonstrates our freedom and variety of opportunities that we can achieve by doing the things that we enjoy and like. After reading and seeing these examples, the audience starts to visualize its own desires and the ways of achieving their personal goals. The ad makes us feel motivated and excited about pursuing our dreams and wishes. On the other hand, the company persuades its readers to think and feel guilty of wasting their time and not achieving the things they want the most. That is why the company offers its all-new, 31-mpg-highway Honda CR-V that would deliver the potential buyers to wherever they want to go and whatever things they want to accomplish. In our modern world of technologies and computers, advertisers have recourse to artistic design, computer graphics, high-tech artistry, special effects, digital sounds, and computer animation that can help them to get various kinds of viewers’ attention. A study made by the University of Georgia has found that exposure to visual art in advertising, even if the exposure is fleeting, makes consumers evaluate products more positively. According to Henrik Hagtvedt, the artist and one of the researchers of this study, â€Å"Visual arts have historically been used as a tool for persuasion. It has been used to sell everything from religion to politics to spaghetti sauce to the artist’s image† (Hagtvedt). The same strategy can be observed in the Honda CR-V automobile ad that consists of many bright, positive images and bright colors. The color of the presented car is shiny Metallic Silver that typifies elegance, patience, modesty, and reliability. According to Pat Bertram’s article â€Å"What the Color of Your Car Says About You†, â€Å"People who drive silver vehicles have above average confidence about the course of their lives, and they also have consistent mood† (Bertram). Besides, this color is unisex and suits both females and males. Another visual attention-getting feature in the ad is tinted car windows. What is this for? In my opinion, advertisers make our eyes focused on the car itself rather than the interior or background and they try to accentuate the look of the vehicle. The tinted car implies the feeling of security and privacy that is becoming very popular in the modern society. Also, the direction of the car heading towards the illustrations of the goals from the Leap List emphasizes the company’s statement of helping viewers to achieve their aspirations. Another widespread element of reaching and influencing the audience is the use of weasel words and ambiguous language. Asking personal questions in ads shows us one of the deceptive techniques in language used in advertising. The question used in the Honda CR-V ad leaves its readers wondering about the answer. â€Å"What are you waiting for? † asks the ad, the question that viewers usually cannot answer. The tactic of asking the rhetorical question provokes curiosity and creates interests that make people think, desire, and visualize themselves having the product. Another kind of common deception in ads is the use of weasel words. The frequency of using the weasel words can be observed not only in politics but in advertising as well. According to Hirschberg, â€Å"Of all the techniques advertisers use to influence what people believe and how they spend their money, none is more basic than the use of so-called weasel words that retract the meaning of the words they are next to just as a weasel sucks the meat out of egg† (Hirschberg 232). As the target audience, we repeatedly see, read, or hear such weasel words as helps, free, virtually, like, new, as much as, faster, or better. These ambiguous words allow persuaders to say something without really saying anything and make us believe in the importance of purchasing their products. The ad in Martha Stewart Living magazine states that the company’s new technologically advanced, up-for-almost-anything new Honda CR-V automobile was built to help us check off every last item from our leap lists. By using the word â€Å"helps†, Honda offers a solution and aid to the consumers’ problems, but in reality the company promises nothing really concrete. So the word â€Å"helps† lets the companies escape from its supposed promises. At first sight, advertising seems to be relatively simple in structure, format, and availability, but its content and depth is complex. Hirschberg said, â€Å"Whether ads are presented as sources of information enabling the consumer to make educated choices between products or aim at offering memorable images or witty, thoughtful, or poetic copy, the underlying intent of all advertising is to persuade the specific audience† (Hirschberg 227). After reading â€Å"The Rhetoric of Advertising†, I learned that pathos is a very powerful and influential approach in advertising. I also started to analyze the details used in ads because all of them have different purposes. It is very helpful to know the techniques advertisers use to get our attention as well as the ways they apply the language and visualization. Personally, I started to pay more attention to colors that advertisers use in ads because each of these colors has its own definition and characteristic that can influence our perceptions of the images. As we may observe, advertisers do not waste any inch of the ad space on adding unnecessary information, but they also do not provide all specifics and features about their products. That is why, as the primary audience, we should be more skeptical and questionable of what we see and want to buy. In the ad created by Honda, we can see pathos, bright images, and claims that can attract the potential buyers’ attention. John O’Toole, the former president of the American Association of Advertising Agencies, believed that the consumers should be at the center of the process, and that the only kind of language either verbal or nonverbal effectively persuades the consumers as an individual. As discussed earlier, disclosing people’s desires and making the personalized ad makes this Honda ad from Martha Stewart Living magazine more attractive and memorable to the viewers. Advertisers also used the persuasive language that we can observe in the ad in the forms of weasel words and question claims. Overall, I found this ad well made and interesting to analyze because it consists of different influential and persuasive techniques that we can determine after reading Stuart Hirschberg’s essay â€Å"The Rhetoric of Advertising. †