UNE Life Company Paper - 2200 Words

UNE Life Company Paper (Essay Sample) Content: UNE LIFEName:Institution affiliated:Date of submission:Tutor:Relevance of the missionThe mission statement of UNE Life seeks to provide quality services to the consumers of their products so as to improve the business name as part of their marketing strategies. It therefore, seeks to ensure that the consumers of the distance education participate successfully in the activities of the institution on the same basis as the other students undertaking regular courses CITATION Uni11 \l 2057 (University of New England, 2011).SMART objectivesThe University of New England was founded under the university of New England act of 1993. According to the act and its by-laws, the university comprises of the students, graduates, the UNE council and the full time staff.One of the smart objectives of the UNE Life is that it strongly supports strategic planning within the institution. UNE Life has been keen to provide the consumers with an opportunity to be part of the leading and most successful distance education facilities. The institution strongly supports the implementation of some important strategies that will allow the m to reclaim their once held first position of being the best providers of the distance education program.The UNE Life also seeks to provide an institution structure that promotes the sharing of skills and knowledge to enhance progress and development within the UNE Bookshop. The organization has increased the product range for their goods to include that of the sale of second hand products that are usually provided to the consumers at subsidized prices. The organization has also been routinely updating their online catalog to ensure that the consumers get to have all the products and resources available to them according to their different needs.Hierarchy of strategies for UNE LifeA strategy could be defined as important patterns that encompass all the planned objectives of an organization. A strong strategy should comprise of the objective s that need to be achieved, the products and the market that is to be focused on to achieve such objectives and how the resources are to be allocated in the organization. A well developed strategy should have a hierarchy which in the case of UNE Life comprises of three major levels namely; the corporate strategy, the business strategy and the functional strategy. The point of focus for the UNE Bookshop is the functional strategy which focuses on the objectives that need to be achieved for specified products in a given market.Porter's five competitive forces modelThe porterà ¢Ã¢â€š ¬s five forces analysis was a framework that was developed by Michael E. Porter, a professor of the Harvard University. The framework was developed to analyze the various levels of competition within the business strategy development. It portrays the industrial institution (IO) economics to obtain the forces that are important in understanding the intensity of competition that the institution faces in the market. The Porter five forces analysis is used for strategic management CITATION Mic082 \l 2057 (Michael M. P., 2008).Porter developed the five forces analysis for the purposes of complementing the SWOT analysis that had become famous in business analysis. The Porter five forces analysis was to identify all the threats that the business faces. Porter divided the analysis into vertical and horizontal threats CITATION Nad09 \l 2057 (Nadine Anne, 2009). According to porter, competition is the greatest threat that businesses face and thus the vertical competition for businesses are the bargaining power of customers and the bargaining power of the suppliers. The horizontal competition is divided into three parts namely; the threat of new entrants into the market, the threat of established and already existing rivals and the threat of close substitutes for products and services provided for by the business CITATION MdR13 \l 2057 (Hassan, 2013).Strength of the force Force or threat H igh Competitive rivalryThe higher education sector is a very competitive sector especially in the Englandn economy. Very many higher education sectors have been started in the country to provide the students with the knowledge to ensure competitiveness in the market. Competition on the quality of services offered by each institution is growing almost every day. To reduce competition and the competitive rivalry that exists between the institutions, the different institutions choose to partner up and become bigger thus they command a bigger market share CITATION Mic13 \l 2057 (Michael P. , 2013). Medium Threat of new entrantsThe institutions of higher learning have increased in number and each time, more and more institutions are set up in the country. It is easy for new institutions to be set up as long as they comply with the set rules and regulations thus competition is always increasing with every new institution of higher education that is set up in the country CITATION Mic09 \ l 2057 (Michal, 2009). Medium Entry barriers into the marketThe entry barriers of new institutions are limited for new start up institutions in England. When new institutions are set up, the only requirement is that they follow the regulations provided by the government acts regarding institutions of higher learning. It is thus natural for more institutions to be set up in the country for the owners to enjoy profits. Although the demand by consumers is high as they demand for opportunities for higher education, the competition created by the new institutions might end up reducing the quality of education as they focus on getting more consumers instead of the quality of education they provide CITATION Ste01 \l 2057 (Stephen, 2001). Low Bargaining power of consumersThe usage of internet has increased the awareness of the consumers and the interaction of the consumers. This has resulted to a force that makes the institutions have no option, but to set lower prices according to the dem ands of the consumer. UNE Life has been keen to provide goods to their consumers in the Bookshops at subsidized prices of up to 60% of the market price. Macro and micro analysisThe macro and micro analysis comprises of the economic variable that affect the market conditions and determine the marketing activities of the organization. The macro analysis of UNE Life is usually concerned with the business environment that shapes the marketing strategies used by the institution. The focus of the macro economics usually targets specific niche of consumers and companies in the marketing strategies that they use. To create attractiveness in the market for UNE Life, the major components that are usually considered include the demographic factors, socio-cultural factors, economic factors, technological factors, regulatory factors and the natural factors CITATION Mir10 \l 2057 (Miriam, 2010). The demographic environment relates to the percentage of population in the market that comprises of t he niche market for the institution. With the fact that there are many other institutions operating in the same market, then competition for the limited size of the target market is likely to be high. The socio-cultural environment provides for trends in value, attitude, behavior and ethics of the different individuals and business as a whole. The economic environment is usually broad and covers a wide scope in the marketing decisions that are undertaken in the institution. The economic environment provides for the changes in interest rates, income, government spending and policies that determine the money flow in the organization. Such factors usually determine the attractiveness of the organization in terms of the finances and fees that they charge on their customers.The regulatory environment determines the attractiveness of the organization for both the local and multinational firms. Where the regulation and deregulation of the different policies set by the government have power ful impacts on the market, then it is easy to determine the attractiveness of the institution to its market. the different impacts of the regulation process is that it could lead to over regulation which encourages the protection of inefficiencies in the market, restriction of new entrants into the market and inflation pressures within the market which the institution operate.At the micro level, it is important for UNE Life to understand the opportunities that accrue to the institutions the create attractiveness in the market to its consumers. Among the set opportunities in the micro environment include the ability to identify and source out for the different needs of the customers. This provides for customer satisfaction which is one of the major objectives of most organizations. Other identifiable opportunities that accrue to the customers include the identification and prioritization of the target customers, segmentation of the target market and offering benefits to customers to encourage loyalty and repeat customers. To enhance the attractiveness of the organization at the micro level, UNE Life should develop superior organizational processes, resources and resource management systems such that other organization in the same industry would find it difficult to cope with and thus reduce the competition that the organization is likely to face CITATION Mir10 \l 2057 (Miriam, 2010).Segmentation and targetingMarket segmentation refers to the identification of a particular segment within the market where a greater market share is likely to come from and focus on developing such market and increasing their share from such segments. To the market segmentation strategy to be made effective in the institution, then it is important to identify a homogenous segment that could be considered different from the other segments and d...

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The New U.s. Shipping Act Of 1984 - 1544 Words

The new U.S. Shipping Act, signed into law by President Reagan on March 10, 1984. The Shipping Act of 1984 altered and replaced what was in the previous Shipping Act of 1916. Some of the things which the Shipping Act of 1984 were different were that markets, industry, microeconomics, law, and regulations were all different since the Act of 1916. The Shipping Act of 1916 made all conference agreements subject to approval by the Federal Maritime Commission, or FMC for short. On August 3, 1981, Senator Gorton introduced a bill (S. 1593) to revise U.S. regulation of international liner shipping. This bill was the forerunner of the current Shipping Act of 1984. Where the Shipping Act of 1916 left unclear as to whether the FMC had ultimate†¦show more content†¦Although U.S. law has acknowledged the constructive role of conferences in the liner trades since the Shipping Act of 1916, the American commitment to free trade and competition has led Congress to disallow many features of international conferences. Most importantly, the Shipping Act of 1916 required shipping conferences transporting the foreign commerce of the United States to offer membership to any liner carrier capable of engaging in such service. U.S. conferences are therefore termed open conferences. A conference agreement had to meet a strict antitrust standard in order to be approved. Deferred rebates were illegal and the freedom of carriers to tie. S. 1593 provided for the following: (1) Legalization of closed conferences. (2) A broad scope of conference activities to enable carriers to discuss and fix prices and conditions of service, pool earnings and traffic, allot ports, regulate sailings, limit the volume and character of cargo carried, engage in exclusive working arrangements, enter into agreements to regulate and prevent competition among themselves, and bring intermodal cargo transportation under the ambit of permissible conference agreements. (3) Use of loyalty contracts, except deferred rebates. (4) Absolute antitrust immunity for ocean common carriers engaging in any activities described in (1), (2), or (3), above. (5) A limited right

Counseling Theory And Methods Of A Counselor - 815 Words

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Critical Response - 1401 Words

11 June 2013 A Critical Response to â€Å"Delicate Friend† The essay â€Å"Delicate Friend† written by Lauren Jackson is about her social addiction to cigarettes. Lauren’s mother would smoke cigarettes with her friends in the kitchen of their home while gossiping and keeping the children out. Lauren was jealous of this secret group and saw smoking as the bond that brought it all together. Lauren sought to be part of something and she saw cigarettes as the answer to this problem. While perfecting the art of stealing an occasional cigarette she become part of a group, the smokers. Lauren found acceptance and courage and used cigarettes as a social crutch throughout her life. Lauren believes cigarettes taught her life lessons and that is why she†¦show more content†¦When an individual smokes weed on a regular basis he or she may be named a â€Å"stoner† and is granted admission to the other â€Å"stoners†. 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Peking Opera Free Essays

Peking Opera Peking Opera is China’s national opera. Opera is so popular in China that they declared a â€Å"Peking Opera Month†. Peking Opera has been around for 200 years. We will write a custom essay sample on Peking Opera or any similar topic only for you Order Now â€Å"Its main melodies originated from Xipi and Erhuang in Anhui and Hubei respectively and, overtime, techniques from many other local operas were incorporated†. Peking Opera is said to have come to the front after 1790 when the famous four Anhui opera troupes came to Beijing. Peking Opera was developed quickly over the reign of Emperor Qianlong and the Empress Dowager Cixi under the imperial patron and became accessible to the common people. Peking Opera was originally performed on outside stages such as a teahouse or temple courtyards. The singers developed a piercing style of singing that could be heard over the loud orchestra. â€Å"The costumes were a garish collection of sharply contrasting colors to stand out on the dim stage illuminated by oil lamps†. Peking Opera incorporates parts from â€Å"The Grand Opera, ballet and acrobatics, consisting of dance, dialogue, monologues, martial arts and mime†. The â€Å"Nueva Cancion† Song Tradition Nueva Cancion† is Spanish for new song. Nueva Cancion â€Å"is a movement and genre within Latin American and Iberian music of folk music, folk-inspired music and socially committed music†. Nueva Cancion is seen as playing a powerful role in the social upheavals in Portugal, Spain, and Latin America during the 1970s and 1980s. Nueva Cancion started in Chile in the 1960s and was known as â€Å"The Chilean New Song†. Soon Nueva Cancion starte d to emerge in Spain and other areas of Latin America. Nueva Cancion renewed tradtitional Latin American folk music, and was soon associated with revolutionary movements, the Latin American New Left, Liberation Theology, hippie and human rights movements due to political lyrics†. Many Neuva Cancion musicians were often censored, exiled, forced to disappear and even tortured by â€Å"right-winged military dictatorships, as in Francoist Spain, Pinochet’s Chile and in Videla and Galtireri’s Argentina†. Neuva Cancion songs were so politically strong and because of this have been used in more recent â€Å"political campaigns, the Orange Revolution, which used Violeta Parra’s Gracias a la vida†. How to cite Peking Opera, Essay examples

Market Communication for McCain Package †Free Sample

Question: Construct a Creative Brief for a fast-moving consumer good (consumer packaged good) for an advertising campaign for the Singapore market? Answer: Background: Singapore is one of the Asias largest imports of food product. McCain package product of FMCG sector advertising campaign in the Singapore market (Micheaux, 2000). McCain owned the subsidiary in Canada. It aim is to provide a good and delightful fresh food, and product maintain its impeccable standard of quality. Here the job is to analysis the FMCG product in Singapore market. Since the product of McCain is French fries, smiles, chili garlic potato bites etc here the main ingredient is potatoes and the market of potatoes in Singapore is very good, the product enjoy a favorable import in Singapore which remain potatoes in fair price. FMCG industry is one of the most popular industries as per the report of Singapore. Since Singapore is known for the best growing for potatoes and my core ingredient is potatoes so thats why we launched my product in Singapore market. Target audience: STP is the major process in marketing and it relates to the 4Ps of marketing that is product, price, place promotion (Robertshaw, 2000). This 4Ps of marketing help the company to identify its target market and the strategy to place their product in consumer mind. Segmentation process helps the industry to assess their target market by using demographic, geographic, psychographic and behavioral. These are the some major steps which helps the industry cover to cover their segmentation part. STP Process (Liu Wu, 2013) Segmentation bases Target customer segment of fast food industry Geographic Region Singapore , Canada Age All age category Gender Male, Females and others Demographic Social status Working class, higher class, college students. Family size single, nuclear, joint family Psychographic lifestyle Modern occasions Regular and other festive seasons Behavioural Benefits price advantages occasions Parties, Birthday, festive seasons (Kim, Lee Chon, 2010) Targeting: After creating a different market segments, it time for the company to create target market and assessing analyzing which segments it will cater (Gough, 2013). Selection of the target market: Selection of target market helps the company to gain large market via brand classifications. This concept will help the company to gain strategies which will help to create niche products and services. Choose the alternatives: As per the product life cycle stage, company must look to change its strategies in order to cater the changing demand of customers (Kim, Lee Chon, 2010). Sonically responsible market targeting: While creating target plan, ensure that product is sold by the companies must be sustainable and socially responsible. Thoughts and Feelings After creating the different market segments, it time to create a target market and analyzing the segments. In this stage the companies must look to analyze the size of the market patterns and its competitors. Here my target audience is working class, college student (Kim, Lee Chon, 2010). First of all you need to create the vision and mission of the product because vision describe what you want from the company were as mission describes the purpose of the company, then the next step is essence because essence speaks the emotions that you want from the customers to feel when they experience the brand, after that the major part is personality like human personality, there is also a brand personality which speaks about the brand and the last part is brand positioning which define were your brand exists and also cite a clear product or services benefit, and also set your brand apart from you customer. Focus group is where a group of people are asked about their view points and attitude about the product, packaging etc. Objectives and Measures Here my target audience is a working class people or school student or college student etc while McCain is a package food which we can cook very easily. Obviously your target audience will feel good about your product because your product satisfied them (Hirschman Bartos, 1983). The objective toward your brand McCain is: McCain target audience is to deliver good food made with high quality and safety to their customers around the world. Their Global supply chain is to supply their customer from anywhere they want to operate. McCain aim is to invest more on science, technology which helps them to develop innovative product which will simply satisfied their target audience. Potatoes are the main ingredient of McCain, as we know potatoes is a major part and many of them dont know how to use potatoes and make different product from that. McCain use it very well and it is the global food company ranging from their normal product to pizza product. Their innovation interests are developing their platform and fulfill the needs of their target audience (Hirschman Bartos, 1983). Pricing strategy is low enough to sale their product on the other hand high enough for profit (Hu, Li Shi, 2015). Place describe B2B channel market; B2B is business to business which will help the product to get into the market. Promotion is McCain is belonging to an ethical position (Schimmel Nicholls, 2005). The main objective is to increase the positive attitude of mothers, who always say their children that potatoes are beneficial. McCain measure the environmental impacts for their operations, to set their targets audience for performance improvement and also monitor their progress against their target audience (Schimmel Nicholls, 2005). Energy unit 6% Packaging 9% Freight warehousing 14% Potatoes 28% Indirect goods and services 19% Other food ingredients 24% Behavioral Outcomes We work every day to satisfied our customer and make them smile. We keep on improving our product and our business. We keep on coming up with new idea and we dare to be different so they can satisfy their target audience. We share our idea and valued team worked. The feedback from their target audience about the particular product is McCain is easy to cook food and the pricing strategy is low and they always here to satisfied their customer and fulfill the needs of their customers. The business objectives of McCain are to maximize the profit, achieve a target market share, match with the competition etc. Positioning The positioning strategy is to create niche market for its product in the existing market which also known as the brand value of the products. Positioning help to build brand value of the product worldwide (Srivastava Thomas, 2010). Positioning strategy create the USP of the products among its competitors. It refers to the target consumers to buy your brand in preference to other. Brand positioning must sure about its unique vs. competitors, it should appropriate to all major geographic markets and businesses. Message and Medium Message created by McCain to reach their target audience is its all good, it is the message that is embedded in all aspects of McCain food. Their product is not only look good and good in test but also they provide a good quality of product which addresses consumer concerns about issues regarding their health and their origin (Schimmel Nicholls, 2005). Medium created by McCain to reach their target audience is they come up with the ad showing how easy to make and also gave the family feel the food is from outside. They came up with interesting ads campaigns and they entered a nonexistent market and it is one of the largest players in the category (Hirschman Bartos, 1983). Strategy Strategy is a method or a plan which choose you to bring about a desired future, and help you to achieved goal or give solution to a problem. Strategy are divided into different level of business are corporate strategy, Business unit strategy and operational strategy (Dalman Min, 2014). Marcom strategy is the form of marketing communication. Such as television, newspapers, internet etc. They are targeted interaction with customers and prospects of using one or more medium (Petersen, Kushwaha Kumar, 2015). Yes McCain use this marcom strategy they promote their product through television, newspapers etc. For the product McCain here describe some of the promotional strategy according to the table: Promotional program Commonly used Effective at product movement Effective at increasing store sales Would negotiate to increase funds Most likely to obtain retail support Paperless coupons ++ ++ + + Co-op television + + + ++ ++ Frequent shopper programs +++ ++ ++ + In store advertising + In ad coupons + + ++ Internet programs + Premium giveaways (Podolyakina Popova, 2014) Nitty Gritty Details Implementation of a promotional strategy Particular Week1 Week2 Week3 Week4 Seeking client approval 1 Promotional strategy 1 Testing 1 Implementation 1 1 Budget: Promotional program Expenses Amount($) Paperless coupons 30,000 Co-op television 45000 Frequent shopper programs 20000 In store advertising 15000 In ad coupons 10000 Internet programs 35000 Premium giveaways 9000 (Inadomi, 2006) References Dalman, M., Min, J. 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